Ujjwal Prakash Get Heera Demo

Associate Product Manager

Ujjwal Prakash

2+ years of product execution experience

I turn messy real-world workflows into shipped digital products — from user discovery and PRDs to sprint execution and measurable impact.

Built and tested products used by SMBs, technicians, and early-stage users across India.

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Ujjwal Prakash

Flagship Case Study

Featured Product

Heera

Retailer-first fintech workflow system for tier 2–3 merchants

Problem

Small retailers operate on fragmented, offline workflows with limited visibility into purchases, credit, and margins.

What I Did

  • Defined product direction from discovery to MVP
  • Translated merchant workflows into structured digital flows
  • Worked on PRDs, prioritization, and sprint execution

Outcome

  • Delivered working product with APK + demo access
  • Reduced manual tracking friction
  • Improved transaction and operational visibility

Role

Product ownership across PRDs, prioritization, and sprint execution.

Execution

Mapped workflows, aligned stakeholder needs, and reduced operational inefficiencies.

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Experience Snapshot

PRDs & Scope Control

Wrote structured PRDs with delivery milestones, edge cases, and acceptance criteria to ensure aligned execution.

Sprint Execution

Managed sprint cycles by breaking product goals into deliverables, tracking blockers early, and maintaining weekly ship cadence.

KPI Definition

Defined actionable KPIs across activation, retention, and process efficiency to guide product decisions.

Workflow Digitization

Converted offline and fragmented business operations into structured digital workflows with clear ownership.

User Interviews

Conducted 15+ user interviews to validate workflows, refine onboarding, and prioritize features.

0 to 1 Fintech & AI MVPs

Built and launched early-stage fintech and AI products from concept to usable MVP with rapid feedback loops.

Selected Work

Heera

Fintech Product

Designed and shipped a retailer-first fintech workflow product that digitizes credit, purchase, and transaction visibility.

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Cofounder AI

AI Product Workflow

Designed an end-to-end pipeline converting founder inputs into investor-ready pitch narratives and matching workflows.

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Vedana

Consumer Experience Product

Built a minimal journaling product focused on low-friction interaction and improved retention quality.

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Experiments

UPI Transaction Analyzer

Financial Intelligence Tool

Converted raw UPI data into categorized spending insights to improve clarity and control over personal cash flow.

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Business Card Analyzer

Ops Utility MVP

Built an OCR workflow that extracts contact data and reduces manual lead-entry effort for faster follow-up.

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AI Career Analyzer

Guidance Product

Created a profile-to-recommendation flow that turns user inputs into clear, actionable career next steps.

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Why Me For APM Roles

  • Strong in 0→1 environments with high ambiguity
  • Blend of business intuition and product execution
  • Comfortable working with developers and driving delivery
  • Experience across fintech, AI, and workflow-heavy systems
  • Think in systems, not just features

Contact

Open to APM, product, fintech, and consumer tech roles.

ujjwalprakashx@gmail.com LinkedIn GitHub WhatsApp